Cómo elegir la plataforma de eCommerce adecuada para tu negocio en línea

How to choose the right eCommerce platform for your online business

As an eCommerce expert, I can say that electronic commerce is a process of buying and selling goods and services over the Internet, in other words, it is a virtual store that allows consumers to buy products and services online. It has become a vital part of the global economy and a major source of income for many businesses around the world.  

If you are interested in creating your own eCommerce website, there are many tools and platforms available to help you succeed.

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What are the different eCommerce platform options?

In the world of e-commerce, there are several platform options that businesses can use to sell online. Some of the most popular options include Shopify , WooCommerce, Magento, BigCommerce, and Squarespace among others. Each one offers different functionalities and features that adapt to the needs of different types of businesses. For example, Shopify is very easy to use and is ideal for small or medium-sized online stores, while Magento is more robust and better suited for larger, more complex businesses. It is important to evaluate the different options and choose the platform that best suits the needs of each business.


How to choose the right eCommerce platform for your online business

Choosing the right eCommerce platform for your online business can be a difficult task, but it is important to choose the option that best suits your needs and business goals. Here are some important factors that you should consider when making your decision:

  • Cost: When choosing an eCommerce platform, it is important to consider costs, including monthly fees, transaction fees, and payment processor fees.
  • Design and customization: Most eCommerce platforms allow you to customize the design of your online store. Make sure you choose a platform that offers the flexibility to create a store that fits your brand image and is easy to navigate.
  • Integrations: Make sure the eCommerce platform you choose offers integrations with the tools you already use, such as inventory management, shipping, and accounting systems.
  • User experience: eCommerce platforms must provide a smooth and seamless user experience. Choose a platform that has an intuitive interface and is easy to use for both you and your clients.
  • Customer Support: Choose a platform that offers exceptional customer support. When you have technical problems or need to resolve a usage question, it is important to have a reliable support team that can help you.
  • These are just some of the factors you should consider when choosing the right eCommerce platform for your business.


    What are the different eCommerce platforms that we have in 2023?

    In the world of e-commerce, there are several platform options that businesses can use to sell online. Some of the most popular options include Shopify , WooCommerce, Magento, BigCommerce, and Squarespace among others. Each one offers different functionalities and features that adapt to the needs of different types of businesses.

    How to choose the right eCommerce platform for your online business What are the different eCommerce platforms we have in 2023

    Here is a brief explanation of how each of the eCommerce platforms that I recommend for your online business work:

    Shopify

    It is an e-commerce platform that allows you to create your online store in an easy and personalized way. It has different pricing plans from $9 per month for the Basic Plan to $299 per month for the Shopify Plus Plan that offers additional features for large and advanced stores. It also offers a variety of customization options, from themes and designs to advanced applications and tools for inventory management, shipping and payment.

    The platform is also known for its ease of use and 24/7 online and phone customer support. Overall, Shopify is a great option for those who want to create an easy and personalized online store in 2024.

    WooCommerce

    An open source ecommerce platform that works as a WordPress plugin. It offers a wide variety of features and tools to create and manage an online store, such as product management, customization of layout and functionality, secure payment processing, and shipping and inventory integration. Being an open source solution, it is free to download and use, although hosting and a domain name are required. Customization is easy thanks to the numerous plugins and themes available in the community, including free and paid ones.

    Additionally, WooCommerce has an extensive support and documentation base, and a large community of users who can help you resolve any issues you may face. In short, WooCommerce can be a great option for those looking for a highly customizable and scalable eCommerce platform in 2024.

    Magento

    It is a popular open source e-commerce platform that provides a flexible and scalable solution for online merchants.

    Regarding the price of creating a store with Magento, it is important to note that while the community edition is free to use, the enterprise edition can be a bit expensive and is aimed at larger companies with more complex needs. In terms of ease of use, Magento has a steep learning curve and may require some technical skills to set up and customize to your needs. However, with its wide range of features and customization options, it offers great flexibility and control to the user.

    In terms of customization, Magento offers a variety of features to create custom products, manage multiple stores, and integrate with third-party applications. This allows the user to customize the store to meet their specific needs.

    BigCommerce

    It is an e-commerce platform that allows you to create a virtual online store to sell your products or services. It has a wide range of features and tools that help merchants create, customize and manage their online stores effectively and efficiently. It offers several pricing plans depending on the size of your business and the features you need. Plans range from $29.95/month to $299.95/month for the upgraded version. They also have an Enterprise plan, which adapts to the needs of larger companies, with customized pricing. The platform is very intuitive and easy to use for most users, although it can take time to learn all the available features.

    As for customization, BigCommerce offers a wide variety of templates and themes with advanced customization capabilities so you can adapt your virtual store to your branding needs. It provides access to your website code, allowing you to make more personalized changes. BigCommerce also offers technical support by phone, email, and online chat, 24 hours a day, 7 days a week. Additionally, it has extensive online documentation and an active community of users who can provide additional help and advice.

    Squarespace

    It is a website builder and hosting platform that allows you to create an online store without needing to know how to code. As for creating an online store, Squarespace offers several pricing plans ranging from $26 to $46 per month, depending on the features you need. The plans come with features like unlimited product listings, inventory management, and shipping and tax calculators, it also offers a 14-day free trial that you can use to try it out before committing to a plan.

    Its ease of use is a WYSIWYG (what you see is what you get) website builder, that means you can build your site by dragging and dropping elements onto a page. The platform also has many pre-designed templates to choose from, allowing you to create a website that looks and functions the way you want. If you need help, Squarespace has a customer support team you can contact via email or live chat. Its customization has a variety of layout options to create the look and feel of your website. You can also use CSS and JavaScript to further customize your site if you have the technical knowledge to do so.

    Squarespace is a good option if you're looking to create an online store without having to code your own website from scratch. Their pricing plans may be a little high compared to other platforms, but the ease of use and design options could justify the cost for some users.


    There are many other eCommerce platforms available on the market, and the choice depends on the specific needs of each user. I hope this helped you get a general idea of ​​some of the most common options in 2024.






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