What is Shopify and how does it work?
Shopify is a software that will allow us to create our online store. Compared to others like Magento or WordPress, Shopify stands out as the most efficient option thanks to its "drag and drop" system. Forget about the complexity of plugins and configurations, here the experience is intuitive and uncomplicated.
With Shopify you can sell everything from your own products to dropshipping products, print on demand , digital items and more. With over eight years of experience and over ten online stores built, I can confidently say that I wouldn't trade Shopify for any other platform.
That being said, it's time to start creating our Shopify account.
10 Reasons to Choose Shopify over Other Softwares:
- Ease of Use for Everyone
- Built-in and Hassle-Free Hosting
- Optimal Upload Speed
- Free SSL Certificate for Security
- Unlimited Product Catalog
- Technical Support Available 24/7
- Perfect Adaptation to Mobile Devices
- Simplified Purchase Process
- Extra Features to Increase Sales
- Variety of Applications for Personalization
1. Let's start creating your store with Shopify.
Create an account with Shopify.
Get started by clicking here on Shopify.com . You will go to a form to enter your email and start the free trial.
Shopify offers 3 plans, when the 3 days of your free trial end you will have to select a plan, I recommend selecting the basic plan where you will have the first 3 months at $1 dollar each month and after the 3 months end you will begin your full monthly payment.
After entering your email, the next step is to complete your registration. You will need a strong password and your store name. Eye! If the name is already in use, Shopify will alert you to choose a unique one.
I recommend using Shopify name generator if you need help with your business name idea.
Email, password, store name... and voilà, you're on your way!
You may encounter some automated messages while adjusting your settings, but don't worry, you'll get there:
And what's next? A short information gathering process in just 2 steps. Shopify wants to know more about your business,
After taking the first step, Shopify asks us to answer some key questions such as: If you already sell online, your income level, the sector of your business and if you are developing for yourself or for a client.
In step 2, when completing your business details:
✅ It will suggest names for your business.
✅ It will show related products for your sector.
✅ It will adapt training and functionalities according to your interests.
Additionally, in this step, it will ask you to add your billing address. If you don't know which one to enter, you can add the one associated with your bank account or where you are going to operate your online store.
We have already created our account, before continuing with the configuration we are going to follow the next step:
2. Who will be our target audience?
Let's select our market
Choosing a market niche is crucial before starting a business, as it facilitates a more precise identification and understanding of a specific customer group. Instead of trying to reach a broader, general market, focusing on a niche market allows us to concentrate our efforts and resources on a group of customers with specific needs and wants.
This allows the development of products or services designed to satisfy those needs and wants.
SOME OF THE MOST PROFITABLE NICHES FOR SELLING PRINT ON DEMAND PRODUCTS ARE:
FASHION
The first niche to consider is custom fashion products such as t-shirts, hoodies, and caps. Customers can personalize garments with their own designs or images, and print-on-demand allows for production only after the order is placed.
HOME
Another profitable niche involves personalized home products such as cushions, mugs, rugs, shower curtains and wall art. These products can be personalized with images, designs or phrases and are popular with consumers looking to decorate their homes with unique and personalized items.
STATIONERY
A third niche encompasses personalized stationery products such as greeting cards, invitations, labels and calendars.
PETS
A highly popular niche is pet-related products. Personally, I have been selling in this niche for years, offering items such as tags, beds, bandanas, and more.
GIFTS
Gifts for any occasion, regardless of the recipient, such as Mother's Day, Father's Day, birthdays and Christmas. With this niche, we can cover several niches and different products simultaneously within the same market, allowing us to expand our reach.
MY RECOMENDATION
Over the years, I have noticed that many entrepreneurs sometimes act like sheep, following other entrepreneurs and successful companies. For example, if someone starts selling t-shirts with street-style slogans and has great success, you might think, "I want to start a t-shirt brand too.
NO.
There are millions of t-shirt stores out there. Yes, millions. But how many sell personalized gift products? Or personalized pet products? Only thousands. So, is there a market where we can compete and stand out with a good product design and marketing strategy?
It worked for me and continues to work. In November and December 2022 alone, I sold over 9,000 orders with personalized holiday gift products. That's why my recommendation is for these two niches.
PETS AND GIFTS.
Step 3. What is print on demand and how does it work?
How to sell online without investment or inventory?
Let's imagine that there is a girl named Laura, who is passionate about fashion and t-shirt design. He wanted to start his own online store, but he didn't have the money to buy a bunch of t-shirts in advance. One day, he discovered print on demand.
Print on demand means that t-shirts are only made when someone buys them. Laura designed some cool t-shirts and uploaded them to her online store. She then set up her own virtual store where people could see and buy her designs.
Similarly, print-on-demand operates by producing products only when a specific order is placed, rather than printing large quantities in advance.
When someone placed an order, the platform printed the design on the t-shirt and sent it directly to the customer. Laura didn't have to worry about inventory or purchasing t-shirts in advance.
It was great!
In short, print on demand brings your products to life right when someone wants them. No need for machinery, inventory or storage.
What companies to use? I recommend two:
Printful.com offers a wide range of personalized products, including clothing, accessories, home decor, and more. One of the reasons it is a great choice so far is its continuous improvement in service and expansion of its product catalog.
Compared to other companies Printful is the number 1 print-on-demand company in the world and has locations in different countries, including Europe and the United States, currently also manufacturing in Mexico.
Sign up at Printful.com and get 20% off your first trial orders.
Printify.com is one of the platforms that I use the most since it has good prices and most of its products are of high quality and fast shipping.
This platform connects sellers with a network of print and product suppliers, allowing them to focus on designing and marketing their products while leaving logistical worries behind.
Sign up at Printify.com and start the 14-day trial with a 20% discount on all products.
Product selection:
After selecting our niche and our suppliers, it is time to choose the products we will offer:
POPULAR PRODUCTS:
- TSHIRTS
- STICKERS
- LAPTOP CASES SWEATSHIRT
- PILLOWS
- ORNAMENTS
- CUPS
- CAPS
- PET LABELS POSTERS
- SOCKS
- JEWELER'S
- PHONE CASES NOTEBOOKS
- SWIMSUITS
- CLOTH BAGS
- BEACH TOWELS RUGS
- CUSHIONS
- MOUSE
- THERMAL VESSELS
It is essential to consider that the popularity of these products may vary depending on the market niche and target audience.
Ok, on our first day of the challenge we completed the following:
✅ We create our account on Shopify.com
✅ We chose our company name.
✅ We select our market.
✅ We created an account in the two most important print-on-demand companies.
Printify.com and Printful.com (I recommend using both)
Now according to the niche we chose, we are going to select the products that we will sell. For this, it is important that the accounts in Printify and Printful have been created, make a list of the products that you would like to sell and tomorrow we will work on the designs for these products.
This action plan continues tomorrow... We read each other on telegram 🚀
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STEP 4. Choice of name and domain.
How to choose a good business name and domain?
To choose a name for our store or domain, it is always important to have already selected the niche that our business will target. Sometimes we fall into indecision when selecting a name for our store, so for this Shopify created a tool that helps us give us names for our company depending on our niche:
Enter: Shopify Names Generator and follow the steps:
How to buy the domain for my Shopify store?
After having selected our name we will look to buy our domain , we can do this directly within Shopify, if we already have a domain purchased somewhere else we can also integrate it into our store.
To purchase a domain within Shopify please follow the following steps:
If we don't want to invest in a domain yet, we can leave the default domain that Shopify allows us to use. Which would be the name of your store, for example: Camisascool.Shopify.com
STEP 5. Branding
How to create our brand?
Your branding creates a connection and builds trust between your brand and your target audience. That's why making smart branding decisions early in your business journey is crucial.
Not only does it establish professionalism and consistency, but it also cultivates a loyal client base who believes in your work and supports you every step of the way.
Building your brand identity involves several steps. Let's break them down so you can start creating yours right away.
BRAND NAME
Your brand name is important, but it doesn't have to be perfect. Don't spend too much time worrying about it. Online name generators can help you come up with ideas, in step 4 I showed you how to use Shopify's name generator to choose one.
SLOGAN
A slogan is a simple phrase associated with your company. It is not mandatory, but it can strengthen your brand's voice and identity. Choose one if you think it will connect with your audience. Use: CHATgpt for ideas. (To use Chatgpt in some locations such as Venezuela you need to use VPN. I recommend using Surfshark.com, I have been using it for more than 4 years and it works quite well, plus it is one of the cheapest, you can also use Pronton for free
LOGO
Your logo is the symbol that people associate with your business. It should be simple, professional and reflect the mission and name of your company.
BRAND IMAGES
Your photos should be aligned with your products and target audience. Many websites offer high-quality, free-to-use images that fit your brand. Maintain a consistent style throughout your brand identity.
TYPOGRAPHIES
Typographic fonts convey the tone of your brand, whether playful or formal. Experiment with fonts to find the ones that best represent your brand. Make sure one font is highly legible for easy reading, while others can be more creative and used in headers or design elements.
I recommend Canva.com to create your logo if you don't have design knowledge, it is super intuitive and has hundreds of templates available for you to add your brand colors, name and slogan.
If you want a professional to do it on Fiverr.com you can find a designer to design your branding with budgets that suit your pocket. Just find whoever has the best comments.
STEP 6. Design for our products
How to create designs for our print on demand products?
If you already work with design whether you are a graphic designer, an artist who draws or probably this process is faster for you, then simply do a search for the best selling products in your niche on platforms like Etsy and amazon and start designing starting from there.
But for people who have no idea how to design art for their products, don't worry, there are already many tools where we can design quickly and easily, we just have to let our imagination fly and start creating designs that we will probably buy.
The first tool is Canva.com, this is a fairly intuitive and easy-to-use tool, and it also has thousands of templates available that we can customize for our products. Making the process faster and more practical.
For example:
Here I have a video reel on my Instagram giving an example of how to design in Canvas: Video
After downloading our designs we head over to our Printful and Printify accounts to add our design to our products to see if it looks good.
Example:
Later I will show you how to add products in Shopify, how to use unique images for our products.
What is Creative Market?
BUY READY-MADE DESIGNS FROM ARTISTS FROM AROUND THE WORLD.
One day, I woke up frustrated by the lack of ideas to create more salable products. While searching the internet for inspiration, I came across CreativeMarket.com , and it was love at first sight.
What is CreativeMarket.com ?
Creative Market is an online marketplace where designers and creators can buy and sell digital creative assets. It offers a wide variety of digital products for designers and creatives, including typography fonts, vector graphics, design templates, WordPress themes, textures, patterns, mockups, and many other valuable resources for creative projects.
How do I use it?
I buy amazing fonts, phrases, patterns and designs ready to market.
Let me give you an example.
A few years ago, I purchased some dog and cat designs that offered products with the dog breed plus the name or a phrase. I have to say that for the last three holiday seasons, it has been my best-selling product.
Once it gained traction, it hasn't stopped selling. So the key is to find a great design and get creative by exploring different ways to market it. That's why I always recommend starting by selling personalized products.
Here I explain a little more how to use creativemarket.com Click Video
Ok, on our second day of the challenge we completed the following:
✅ We choose our company name and acquire our domain on Shopify.com
✅ We design our Branding with Canva.com or we have our branding done on Fiverr.com
✅ We learned to design the designs for our products depending on the niche.
✅ For this we use Canva.com and we also created an account on Creativemarket.com where we will obtain designs from artists from all over the world (These designs by choosing the commercial license can be sold on our products)
We also learned how to add them to our products in:
Future founders, there is no pressure here, this is the most important process since we need to be creative in order to create designs and products that SELL . Think like buyers when creating them.
To get inspired, search for the most trending things on Amazon, Etsy and Google in your niche. I will provide you with tools for these trending searches later.
This action plan continues... We read each other on telegram 🚀
If you are not yet on Telegram, join here: Telegram
We continue with everything 🚀
STEP 7. Integrate Printful and Printify into Shopify
How to integrate the Printify and Printful apps into Shopify?
Integrating the Printify and Printful app into your Shopify store is essential to maximizing the efficiency and profitability of your print-on-demand business. By connecting these apps to your store with Shopify you optimize your operations by automating production and fulfillment.
How to connect my store with Printify?
After installing the apps to our Shopify store we will begin to upload our designs to our products and publish them in our store. Printful and printify have many design templates available. I always recommend you be more creative and create your own designs either with Photoshop, Canvas or obtain designs from markets like creativemarket.com
STEP 8, Add designs to products
Now you have to give life to your product with a unique description. While Printful and Printify provide standard descriptions,
You have complete freedom to customize them to your liking!
Once you've selected your products, you're ready to unleash your creativity with Printful's Design Maker .
You will find a variety of features to play with. Add text, clipart or try Quick Designs created by printful's team of designers.
I will always recommend giving your personal touch, which is unique and in some products that is customizable,
When you have the perfect image for your product, simply import it by clicking "Choose file" and you're done! Adjust the details in the mockup according to your preferences.
Printful and Printify give you the flexibility to set your own selling price, allowing you to adjust your margins based on what works best for your store.
Once you've added all your products, you can easily view them in your Shopify store. You just have to click on “ View in Shopify”.
Create a product in Shopify
- Access the Products Section:
- Go to your Shopify store admin and select the products section.
- Add a Product:
- Click "Add Product" to start the creation process.
- Creative and Descriptive Name:
- Provide an original and descriptive name for your product, using a keyword that highlights its design.
- Attractive Description:
- Write a creative description highlighting why customers should buy your product, highlighting benefits and features.
- SEO Optimization:
- In the SEO section, use relevant keywords to improve the product's visibility on search engines.
- Shocking images:
- Add images that convey trust, recommending human interaction with the product so that customers visualize themselves using it.
- Set the Price:
- Enter the sales price and, if necessary, set up discounts or offers.
- Product Options:
- Define whether your product is physical or digital. For physical products, specify the weight and shipping location.
- Additional Details:
- Add options such as size, color and material, personalizing the shopping experience.
- Product SEO:
- Optimize the SEO section with relevant keywords to improve search engine visibility.
- Save and Publish:
- Save the changes and publish the product. Check the preview to make sure everything displays correctly.
- Preview and Verification:
- Preview to make sure the product displays correctly and check that all the details are in order.
- Ready for the Next Product!
- Once confirmed, you are ready to start the process of creating the next product.
Tool that I recommend to create titles, product descriptions and keywords:
CHATGPT : To use chatpgt unfortunately in some locations like Venezuela it is necessary to activate the VPN
Writesonic : Writesonic is a complete tool that allows you to add keywords to your product and create a description and title for yourself.
Example:
STEP 9. Create collections and categories for products in Shopify
- Access the Products Section:
- In your Shopify admin, navigate to the products section and select “collections.”
- Add the Title and Description:
- Create the title for your first collection and add a description. Remember to include relevant keywords for better SEO optimization.
- Product selection:
- Choose the products you want to include in the collection. You can do it manually for precise control.
- Adjust SEO:
- Manually optimize SEO settings for each collection, improving its visibility in search engines.
- Includes a Representative Image:
- Add an image that visually represents the collection, making it attractive and easily identifiable.
- Save and View the Collection:
- Save your changes and preview to make sure the collection looks to your expectations.
TIP: For descriptions and SEO I also recommend using Chatgpt or Writesonic.
Ok, on our third day of the challenge we completed the following:
✅ Integrate the Printify and Prinful apps to Shopify.com
✅ Add the designs to our products
✅ Add our products to Shopify
✅ Create Collections and Categories in our store
Here I made recommendations for some AI tools for our product descriptions and titles.
This action plan continues... We read each other on telegram 🚀
If you are not yet on Telegram, join here: Telegram
We continue with everything 🚀
STEP 10. How to create pages and add Metadata in Shopify
How to Create Pages in Shopify:
- Log in to your Shopify Account:
- Open your web browser and access the Shopify platform.
- Enter your credentials to log in to your account.
- Access the Administration Panel:
- Once you're logged in, you'll be in the Shopify admin panel.
- Navigate to the "Online Store" Section:
- In the left side menu, click "Online Store."
- Select "Pages":
- Within the "Online Store" section, select "Pages" to view all the pages of your store.
- Click "Add Page":
- Find the "Add Page" button and click on it to create a new page.
- Complete the Page Information:
- Enter a title for your page in the appropriate field.
- Add the page content in the text editor.
- Set Visibility Options:
- Configure visibility options according to your preferences. You can establish whether the page will be visible in the navigation of your online store.
- Save the Page:
- Scroll down and click "Save" to save your changes.
How to Add Metadata in Shopify:
- Return to the Page Editor:
- If you are not in the editor of the page you just created, return to it from the "Pages" section in the administration panel.
- Scroll Down in the Page Editor:
- Scroll down the page editor until you find the "Search engine listing preview" section.
- Complete the Metadata Information:
- In this section, you can enter the title of the page (SEO title), a description (Meta description), and the relevant keywords (Meta keywords).
- Optimize the URL (Optional):
- You can customize the page URL to make it search engine friendly. Click "Edit website SEO" and adjust the URL as necessary.
- Save Changes:
- Scroll up or down in the editor and click "Save" to save the changes to the metadata.
Remember that good metadata optimization contributes to better search engine performance, which can increase the visibility of your online store.
STEP 11. How to configure your main email for notifications, marketing, contact.
Setting the Primary Email in Shopify for Notifications, Marketing and Contact:
The sender email is the email address that will be shown to your customers. It is the address they will see when they receive emails related to their orders, shipments or marketing campaigns.
- Access your Shopify Control Panel:
- Sign in to your Shopify account and go to the dashboard.
- Select "Settings":
- In the side menu, find and click on the "Settings" option.
- Find the "General" Section:
- Within the settings page, find and select the section labeled "General."
- Locate Email Settings:
- Within the "General" section, locate the settings related to the primary email address.
- Customize the Email Address:
- Enter the email address you want to use as the primary sender for notifications, marketing communications, and contact.
- Save Changes:
- Be sure to save any changes you make to your email settings.
- Check Settings:
- Confirm that the new primary email address has been saved correctly.
- Adjust Settings as Necessary:
- At any time, you can return to this section to adjust settings based on your store's changing needs.
- Check Notification Preferences:
- Be sure to review and customize notification preferences related to your primary email address.
- Communicate Changes to your Audience:
- If you change your primary email address, consider communicating these changes to your audience to avoid confusion.
- Explore Advanced Options (Optional):
- Depending on your needs, explore advanced configuration options to further tailor email communication.
- See Shopify Documentation (Optional):
- If you have specific questions or need more details, consult the official Shopify documentation or contact support.
STEP 12. How to add payment options to a store with Shopify
How to Add Payment Options to a Store with Shopify:
Setting up payment options in a Shopify store is always determined by the country and currency of the account. If the account is in euros or dollars, the easiest option is to set up Shopify Payments, noting that an account in these currencies is needed to use this feature.
In the absence of Shopify Payments, the recommended alternative is to set up PayPal , a process done through the payments section in settings. This approach allows users to receive payments efficiently.
Additionally, Shopify offers various options such as Amazon Pay and manual methods such as transfers, providing merchants flexibility in choosing payment methods that suit their needs. This comprehensive approach ensures a convenient and customizable shopping experience for users.
- Log in to your Shopify Account:
- Access your Shopify account using your credentials.
- Go to the Control Panel:
- Once inside, navigate to your store's dashboard.
- Select "Settings":
- In the side menu, click "Settings" to access your store's configuration options.
- Choose "Payments":
- Within the settings section, find and select the option labeled "Payments."
- Explore Payment Method Options:
- Shopify offers a variety of payment methods. Explore available options such as credit cards, PayPal, Stripe, and more. Paypal recommended if you do not have an account in dollars.
- Activate the Desired Payment Methods:
- Enable the payment methods you want to offer to your customers. You can activate multiple methods to provide flexible options.
- Configure the Details of Each Payment Method:
- For each selected payment method, configure the necessary details. This may include linking accounts, setting up commissions, etc.
-
Adjust Currency Settings (If Necessary):
- Check and adjust currency settings based on the region you operate in and your customers' preferences. I recommend activating only dollars if we are going to sell products with print on demand.
- Offers Support and Customer Service:
- Always provides contact and support information to help customers with payment-related issues. Remember to install the Imbox Shopify app for customer service.
By following these steps, you'll be enabling effective and reliable payment options on your Shopify store, contributing to a positive shopping experience for your customers.
Ok, on our fourth day of the challenge we completed the following:
✅ We learned how to create pages and add metadata to our Shopify store
✅ We configure our email for marketing and contact notifications.
✅ We added our payment options.
As I mentioned before, my recommendation if you do not have an account in dollars or euros is to preferably add Paypal as a payment option.
This action plan continues... We read each other on telegram 🚀
If you are not yet on Telegram, join here: Telegram
We continue with everything 🚀
Step 13: Set up shipping in a store with Shopify
Setting up and managing shipping costs in Shopify is essential to ensuring a smooth shopping experience for your customers. Below, I will provide you with a detailed step-by-step on how to set up and add shipping options on your Shopify store, considering different business models.
Step 1: Determine Business Type and Shipping Costs
1. Own Shipments (Products Made by You):
- If you make your own products and arrange shipping, costs will depend on the shipping company you choose, such as DHL.
2. Print on demand (Which is the business we are creating in this guide):
- If you work with the print on demand model, shipping costs will be determined by the print on demand companies you work with, either Printful or Printify .
Step 2: Access the Shopify Dashboard and Shipping Settings
1. Sign in to Shopify:
- Log in to your Shopify account and enter the control panel.
2. Select Settings:
- In the side panel, select "Settings."
Step 3: Set Shipping Prices
1. General Settings:
- Within Settings, click "Shipping."
- Select the "General" option.
2. Define Shipping Location:
- Indicate where your products will be shipped from, for example, the United States.
3. Add Domestic Shipping Options:
- For domestic shipments, add the shipping type and set the price, based on the costs of the shipping company you choose, for example, DHL.
Step 4: Add International Shipping
-
Add New International Shipping:
- Return to the "Shipping" menu and click "Add new shipment."
- Assign a title, such as "International Shipping."
2. Settings for the Rest of the World:
- Check the box for "Rest of the World."
3. Set International Shipping Price:
- Defines the international shipping price. For example, you could set $12 for international shipping.
4. Save Settings:
- Save the settings to apply the changes.
Step 5: Review and Confirm
5. Check Settings:
- Verify that shipping prices are set correctly.
6. Test Customer Experience:
- Test to ensure shipping costs are correctly reflected during the checkout process.
With these steps, you will have set up shipping costs on your Shopify store, adapting them to your specific business model. Remember to periodically review these settings to adjust them according to changes in your suppliers or business strategies.
STEP 14. Best apps to install on your Shopify store
1. Shopify Email:
- Main Function: Sending marketing emails to clients.
- Benefits: Allows you to send 10,000 free emails per month. Subsequently, $1 is charged for each additional thousand emails.
- Importance: Essential to keep your customers informed and engaged. Facilitates communication and promotion of products.
2. Judge.me Product Reviews
- Main Function: Compilation of customer reviews and ratings, with the option to include photos.
- Benefits: Increases credibility by showing authentic opinions. Promotes customer confidence.
- Importance: Essential to generate trust in new buyers and improve the reputation of your store.
3. Printful:
- Main Function: Print on demand service.
- Benefits: Integrates the printing and shipping of personalized products without the need to manage inventory.
- Importance: Ideal for print-on-demand businesses, facilitating the management of unique and personalized products.
5. Hextom: Free Shipping Bar :
- Main Function: Displays a free shipping indicator in the store.
- Benefits: Increase conversions by incentivizing customers with the free shipping offer.
- Importance: Effective strategy to improve sales and customer satisfaction.
6. SEO Image Optimizer:
- Main Function: Image optimization to improve SEO performance.
- Benefits: Increases visibility in search engines and speeds up page loading.
- Importance: Improve your store's position in search results, attracting more potential customers.
7. Shopify Inbox:
- Main Function: Integrated messaging tool to manage conversations with clients from a single interface.
- Benefits: Centralizes communication, facilitating the response to queries and providing efficient customer service.
- Importance: Improve customer experience by offering fast and effective support.
8. Product Options & Customizer:
- Main Function: Allows you to add custom options to products, such as colors, sizes and personalization.
- Benefits: Increases product versatility. Facilitates the creation of unique products according to customer preferences.
- Importance: Essential for stores that offer personalized products or with multiple configuration options.
Remember to adjust your app selection based on the specific needs of your store and your business goals. Additionally, regularly check for updates on the Shopify App Store to keep your store up to date with the latest features.
STEP 15. Design your Shopify store step by step
Designing your Shopify store is an essential process to highlight your brand and offer an attractive shopping experience. Below, I will guide you step by step to set up and customize your store on Shopify:
Step 1: Select a Theme
1. Start with Default Theme:
- When you create an account on Shopify, a default theme is automatically assigned.
2. Explore and Select a New Theme:
- Access the Theme Store in Shopify.
- Choose between free or paid themes that suit your style and needs.
Step 2: Customize the Theme
1. Go to Online Store and Select Themes:
- In the Shopify admin, go to "Online Store" and select "Themes."
- Install your chosen theme and click "Customize."
2. Configure Announcement Bar:
- Customize the announcement bar to highlight promotions or free shipping.
3. Design the Header:
- Add your logo and choose the navigation menu layout.
4. Customize Colors and Fonts:
- Define your brand colors and select a font that reflects your style.
5. Integrate Social Networks:
- In the social media section, add links to your profiles.
6. Store Banner:
- Add a featured image and customize the banner text. Include relevant links.
7. Optimize Text for SEO:
- In the text section below the banner, use descriptive keywords to improve your store's SEO.
Step 3: Configure the Home Page
8. Define Main Collections:
- In the collections section, choose the ones you want to display on the main page.
9. Create a Collage or Content Section:
- Customize the content of the home page, whether with products, collections or multimedia content.
10. Add a Video:
- Incorporate a video from Vimeo or YouTube to highlight products or tell your brand's story.
11. Include Blog:
- If you have a blog, you can add a section to display recent posts.
Step 4: Customize the Footer
1. Edit Footer Options:
- Customize the options that will appear in the footer, such as contact information, important links, etc.
2. Include Brand Information:
- Add information about your mission or your business to build trust.
Step 5: Review and Save
1. Save Changes:
- Make sure to save all settings made.
2. Check Mobile View:
- Review how your store looks on mobile devices to ensure an optimal user experience.
3. Store Preview:
- Preview your store to check the overall appearance and navigation.
With these steps, you will have effectively customized your Shopify store. Remember that design is an ongoing process, and you can make adjustments as your business evolves.
Ok, on our fifth day of the challenge we completed the following:
✅ Configure and add shipping in our store
✅ Install the applications that I recommend for your Shopify store.
✅ Design the Shopify store, from choosing the theme to designing our home page and more.
This action plan continues... We read each other on telegram 🚀
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STEP 16. How to create descriptions for our products in Shopify
How to Write Product Descriptions in Shopify with SEO to Boost Sales
Creating an effective description for your products on Shopify is essential to attracting customers and closing sales. Here's a step-by-step guide to writing engaging, SEO- optimized descriptions:
1. Clear and Attractive Introduction
Start your description with an introduction that captures the customer's attention immediately. Highlight key benefits and notable features of the product. For example, if you're selling a t-shirt, highlight its comfort, style, and any unique features.
2. Additional Product Details
Provides more detailed information about the product. This may include its function, specific uses, manufacturing materials, and technical specifications. The more valuable information you provide, the more trust you generate in the customer.
3. Use Bullets to Highlight Key Features
Make your description easier to read by using bullet points to highlight key product features. In today's era, where attention is limited, this tactic improves readability. For example, if you are describing a t-shirt:
- 100% polyester
- Light fabric
- Regular fit
- Without tags
- real size
-
Assembled in the United States
4. Testimonials and Positive Comments
Strengthen customer confidence by incorporating positive testimonials and comments. Includes real experiences from satisfied customers to support product quality. This creates an emotional connection and convinces potential buyers.
5. Relevant Keywords for SEO
Optimize your description for search engines using relevant keywords. Identify the most searched keywords related to your product and make sure to include them naturally in your description. This will improve the visibility of your product in customer searches.
This will help us not only create compelling product descriptions, but you will also improve the visibility of our products on search platforms, thus increasing the chances of sales.
STEP 17. Photos for products in Shopify
How to create product photos in Shopify
The quality of your product images plays a crucial role in customer decision-making.
For mockups of your products, I recommend that you always try to make your photos unique and not the generic ones provided by the Printful and printify platform.
For this there are tools where we can change the background of the photos of our products so that they become personalized.
At Canva.com we can remove the background from our product photos and add a color.
At Creative Market we can obtain high quality mockups.
In placeit. net we can also obtain high quality mockups.
With Myjourney we can create photographs with artificial intelligence.
1. Show the Product in Action
Demonstrate the usefulness of your product by showing it in action. For example, if you sell pet tags, capture images of the tag being used on a dog. This approach helps buyers visualize how the product fits into everyday life, providing a deeper understanding of its size and functionality.
2. Use Different Perspectives
Make sure you give buyers a complete view of the product by capturing images from various angles. This practice provides a more detailed and complete view of the item, allowing customers to evaluate it more effectively.
3. Neutral Backgrounds to Highlight the Product
Opt for simple, neutral backgrounds in your product images. This approach helps the product stand out without distractions. White backgrounds are especially popular and effective in highlighting product details.
4. Optimize Image Size
Follow best practices recommended by leading platforms like Amazon. Make sure your images are at least 1000 pixels on their longest side and use formats like JPEG, TIFF, PNG or GIF. This ensures a clean and attractive presentation on the Shopify platform.
5. Include Relevant Information in the Image
Highlight special features or unique benefits of your product by adding text directly to images. This provides additional information visually, capturing buyers' attention and highlighting the highlights of your product.
Include relevant information in the image: If your product has special features or a unique benefit, consider adding text to the images to highlight them.
Ok, on our sixth day of the challenge we completed the following:
✅ How to create good descriptions for our products that help them position themselves in search engines.
✅ How to create images for our products with artificial intelligence.
✅ How to use Canva, or creative Market to obtain unique images for our products and not use generic ones.
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